Friday 19 September 2014

Goodwin Analysis Jay Z 99 Problems Music Video


Genre Characteristics:
The music video is set in an rundown estate which is a characteristic  used in many hip-hop music videos. The Video shows black youth playing basketball on the estate dresses in basketball clothing which is also another characteristic used in the hip-hop culture.

Voyteuristic:
In the video there a several scenes of woman degrading themselves as they are dresses inaccurately porting women less than men. The camera angles have also been placed through the male gaze as there are close ups of women's bums and breast, suggesting that women are sexual objects for men.
Lyrics and visuals:
"Cause I'm young and I'm black and my hat's real low" 
when Jay Z raps these lyrics there is a shot shown where he pulls his hat down. In the whole music video Jay Z movements and action are like to the lyrics . For instance, when Jay Z he says 'cash money hoes' there is a close upshot of a woman hardly any clothes on. 
Intertextual references:
The choreography shown in the music video could be seen as a mimic of one of Michael Jackson's famous dance routine. This could be a way of Jay Z paying homage or showing his respect to Michael Jackson as he is a well known black entertainer around the world. 

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