Animatic

Animatic from Esther Sole on Vimeo.

Planning my Pitch

Today I began to construct my pitch , that I will be presenting to my class after the half term . The pitch will include an artist brief, mood board, animatic, synopsis of the video ( narrative, performance , location shots and costume).

Storyboard Planning

I have began planning for my storyboard for my music video. This is very important for the production of my music video as it will help guide me on what shots i need to take and where. I have not yet finished my storyboard but I will complete it during the half term to present to my class when we come back. Furthermore, I have made sure that all the shots reflect with meaning and feeling of the song , as the my song choice is a sad song I have decided that video with be completly in black and white to address the theme of the song. 

The song begins with a sound of an alarm , the video will begin with the name of the production company name and the artists name, the name of the songs. Then then will be a cross dissolve which will lead to  an extreme close up of the artist angry so that it reflects the artists feelings and emotions. 

I will also be experimenting with light to make the the video look professional. I will also be incorporating Andrew Goodwins theory to the video. There will be a variety of shots taken so that there is a lot of footage that I can select when editing. 

Brainstorm of chosen genre R&B

After researching several music genres I have decided I will base my music video and digipak on the R&B music genre. I have created a brainstorm of artists that are in the R&B genre and the stereotypes of the R&B genre. I researched and looked at artists who would be similar to my artist research. I have looked and researched on the artists Ciara, Beyoncé and Rihanna.

Ciara is a very well known R&B artist however she is more versatile and different to Beyoncé as she challenges the codes and conventions of an female R&B artists, this can be seen in her music video  “Like a boy” as she is dresses as boy in tracksuit bottoms and a male vest top. Whereas Beyoncé is your more stereotypical R&B female artist as she is highly sexualized which can be seen in her music videos. She also wears a lot revealing clothing so that she can appear attractive and appeal to her audience especially males. Similarly Rihanna is also portrayed the same as Beyoncé as she to is also a very sexualized in the R&B music genre, as she is also in proactive clothing and always viewed through the “Male Gaze”.

Furthermore, a lot of female R&B artist are portrayed through the “Male Gaze” this done so they can reach to their male fans as they are meant to be viewed as objects of desire.