After researching several music
genres I have decided I will base my music video and digipak on the R&B music
genre. I have created a brainstorm of artists that are in the R&B genre and
the stereotypes of the R&B genre. I researched and looked at artists who
would be similar to my artist research. I have looked and researched on the
artists Ciara, Beyoncé and Rihanna.
Ciara is a very well known R&B
artist however she is more versatile and different to Beyoncé as she challenges
the codes and conventions of an female R&B artists, this can be seen in her
music video “Like a boy” as she is
dresses as boy in tracksuit bottoms and a male vest top. Whereas Beyoncé is your
more stereotypical R&B female artist as she is highly sexualized which can
be seen in her music videos. She also wears a lot revealing clothing so that
she can appear attractive and appeal to her audience especially males. Similarly
Rihanna is also portrayed the same as Beyoncé as she to is also a very sexualized
in the R&B music genre, as she is also in proactive clothing and always
viewed through the “Male Gaze”.
Furthermore, a lot of female
R&B artist are portrayed through the “Male Gaze” this done so they can
reach to their male fans as they are meant to be viewed as objects of desire.
No comments:
Post a Comment