Final Digipak

Editing & changing , Poster & Digipak

After the feedback received from my poster and digipak, I decided to make changes and improve my digipak and poster. 

For the poster I've changed the font to Andes which is the same font used on the digipak, I decided to use this font to keep a constant theme with the digipak and poster and also for my target audience to identify the font with the artist. Furthermore, I have changed the star rating to black and white as the original star rating was in gold which did not blend well with the poster. Lastly, I made the Instagram, Twitter and Facebook logos smaller as they were too big and I also added  "Available on iTunes " so that my target audience know where to purchase the artists music.  

I believe that my poster works very well as it portrays the codes and conventions of the RnB genre. Also , I feel that the picture chosen for the poster is very professional and attracts my target audience. 

The feedback received on my digipak was to change to the fourth the panel as the the image before was to close to the artist face, which I also agree. Decided to replace the image with an mid shot/close up image of the Jannelle blowing a kiss to go with the Laura Mulvey's Male Gaze theory as this theory is seen throughout the RnB genre. Overall, all the images work well together as there is a constant theme throughout. I also added a bonus visual CD as this is what makes the digipak stand out from others, Also on the CD I have added Janelle's signature too give a personal feel to the digipak and it also makes it unique. I am very please with this final digipak that I have created as it looks professional, it is eye catching and it works very well with the RnB genre.

2nd Digipak Develop

After the feedback i received from my class, I decided to use the images from the second shoot as there is a variety of different shots and I have also changed the costume as I did not like the costume used in the first digipak . In addition, I have made changes to CD's, there is the original digipak CD , which I have added the artist's name, song list and leaves to of with the background of the images. Furthermore, I decided that the second CD which is the bonus CD will be a visual album. This will have all the music videos of the songs on the album. To make it more appealing to my target audience, I have also added the artist's signature on the album for a more personal feel to the digipak .  Lastly , I will need to resize the fourth panel as the image has been stretched to much or I will change the image to make it equal with the other images.  

1st Digipak

In class today I presented my first digipak and I talk about the digipak's theme and the concept that I was going with. They were really please with the quality of the images and how they reflect the RnB genre.  The improvements that they suggested , was to take a a new series of images as the images on the digipak  looked very similar to each other and that I should use a variety of shots,

 and different backgrounds. Furthermore, they also suggested that I should add more the CD's as they look boring and unpleasing to my target audience.  We have done two shoots already so I will use the other images from the second shoot to improve the digipak. This feedback has helped me to identify, what needs  to be changed and how I can improve my digipak to attract my target audience . 

Feedback Sheets