Editing

Today I showed my 2nd draft to Sinead, she really like the footage of Jangle singing in front of the projector and suggested that I should more of these shots near the end of the music video. I went through the shots of Janelle's projector performance and notice that menu bar of the computer was showing on her on chest which was really annoying as the shots were really good. So I decided to enlarge the clip and change it to a closeup of her face which worked well and you could still see the projector images on her. 

Editing

After the feedback from presenting my 2nd draft of my music video , I went out and filmed Janelle in a different location which was the Strand in Gillingham. I went through all the footage from the shoot and selected the ones I liked and remove the ones that I thought that didn't work well. i was very pleased with the outcome of the shots especially, the shots where Jangle is walking by the sea, which really went well with the theme of the song. When editing on FinalCutPro I decided that the whole music video will be in black and white ( desaturated) as I fell it works better with the story and narrative of the song. 

Editing

Today I started editing the footage for my first draft of my music video shoot that was done in my house and Welling School. I started by picking the footage I want to keep and deleting the ones that did not come out well. After this, I began to add the clips on to FinalCutPro to sequence that I have of the shots done in school. Most of the footage added was for the second stanza and chorus parts of the song, as I wanted to film Janelle in various locations. 

Editing & changing , Poster & Digipak

After the feedback received from my poster and digipak, I decided to make changes and improve my digipak and poster. 

For the poster I've changed the font to Andes which is the same font used on the digipak, I decided to use this font to keep a constant theme with the digipak and poster and also for my target audience to identify the font with the artist. Furthermore, I have changed the star rating to black and white as the original star rating was in gold which did not blend well with the poster. Lastly, I made the Instagram, Twitter and Facebook logos smaller as they were too big and I also added  "Available on iTunes " so that my target audience know where to purchase the artists music.  

I believe that my poster works very well as it portrays the codes and conventions of the RnB genre. Also , I feel that the picture chosen for the poster is very professional and attracts my target audience. 

The feedback received on my digipak was to change to the fourth the panel as the the image before was to close to the artist face, which I also agree. Decided to replace the image with an mid shot/close up image of the Jannelle blowing a kiss to go with the Laura Mulvey's Male Gaze theory as this theory is seen throughout the RnB genre. Overall, all the images work well together as there is a constant theme throughout. I also added a bonus visual CD as this is what makes the digipak stand out from others, Also on the CD I have added Janelle's signature too give a personal feel to the digipak and it also makes it unique. I am very please with this final digipak that I have created as it looks professional, it is eye catching and it works very well with the RnB genre.