Narrative ( Changed )

After showing my 2nd draft to Shaun and Sinead they thought that narrative was to extreme and did not work well with my chosen genre. So I have to decided to make a few changes to the narrative of the music video. 

New Narrative- Janelle reflects back on the good times she had with her and boyfriend as she finds out he cheats on her. When learnt of his behaviour she spies on him and the girl who is cheating on her with. She gets angry and grabs all his clothes and burns them and photo frame of them together. Then she releases that all she he has to love is herself hence to song being titled "Me Myself And I". Near the end of the video the home footage of her and boyfriend is layered with the footage of the burning clothes showing that the relationship has come to end and all she has is "Me Myself And I". 

2nd Screening / Music Video 2nd Draft

This is the 2nd draft of my music video . I not quite happy with it yet, but it is an big improvement from my 1st draft. 

2nd Shoot

Toady was my second shooting, I only needed to film the outside scenes of the music video as I have all the studio shots completed. I will be filming at the Strand which a beach area in Gillingham. When filming I will be using my tripod and Canon 600D camera. I am very pleased with the outcome of this shoot as I was more focused also I was very happy with the quality of the footage. 

New Narrative

I have changed the narrative of my music video as I felt that it was not clear for the the audience to understand. My new narrative is that my artist finds out that her boyfriend has been cheating on her. There are scenes of the couple together when their relationship was working well,  when she is remembering the beginning of the relationship . When she finds out  he's been doing she seeks revenge by killing him. There a will also be scenes of him cheating , which I will use the video filter Bad Tv to make it look like the girl has been spying on him. Lastly, when she finds out she goes to his room and takes all his clothes and burns them. 

New Filming Location

For the second reshoot I decided to film at the Strand which is located in Gillingham, Kent, due to its beautiful views which will work well in the music video and also because I need to add more outside footage to the video.

2nd Shoot Cancelled !

Today I was on my way to the location for the second shooting and I relied a phone call from my artist saying that she will not be able to come to the shoot today. I was very annoyed as I was already on my way to the location with all my equipment and also the fact the she told in very short notice. I am going to have to re arrange another shoot and I must make sure that she will definitely be able to attend. If she cannot keep to her words , I may have to reconsider  having another person who will be available when I need them. 

2nd Shooting Planning

Today I started planning the next date and location for my second shooting. I spoke with my artist today and we had some difficulties arranging the next shoot due to her not being able to fund her transport. I offered to help fund her transport costs. We have now agreed to shoot on 14/02/15 at 12pm in dartford , I will be filming the outside scenes of her crying and breaking the photo framer of the boyfriend. I will make sure that I capture many shots of her breaking down and of the photo frame. Due to the whether change I have told my artist to change one of her outfits, so I will not be using the footage of her outside in her bomber jacket and crop top. 

1st Screening / Music Video 1st draft

Today I screened my 1st draft of my music video to the class. The feedback I got was that the shots were too long , the footage and music were not sync, the narrative was not clear and not a range of different angle shots. However , there was some positive feedback , Mr Grimsley was very pleased with the different location shots . From the feedback given, I will be doing another reshoot as I feel that this draft is very weak as I know I could have done better. So I will doing a third shoot during the half term. I will also have to make a new narrative as the class was not able to understand what was going on in the video. Also when shooting again I will need to remember to film from different angles to make the video more interesting to my target audience. Overall, the feedback has been very helpful as I have seen what changes need to made for me have a successful video. 

Shooting Equipment

The equipment that I will be using for my music video are :

• Cannon 600D Camera
• Tripod 
• Photography/ Studio Lighting 
• White Backdrop 
• Projector 

Production calender

Costume and Makeup

Below is the costume and makeup that I will be having the music video. I have decided that to have her makeup natural in the studio shots, as the song is a sad song I want her image to also reflect the emotions of the song.   In  the outside scene her make up will be smudge , to make her look as if she has been crying. Lastly, I have decided that my artist will have two make up styles one for the studio shooting and the other for outside. The studio shooting she will have straight hair to go with her makeup as she will be dressed glamorously . The second hair style will be beach waves , as she has been crying. 

There will be three costumes in the music video. I have made sure that one of the outfits is very high class and glamorously to go with the codes and conventions of RnB music videos as a majority of artist are dressed in expensive clothing. I have decided that she will wear a large fur coat , with a short black club dress with black heels. The other two outfits , I decided that  will be casual as the artist will be outside and also due to the weather if she wore less revealing clothes she would get very cold. I also looked at some music videos which had a sad theme and many of the videos the artist wore simple clothing , to highlight the theme of them being sad. 

Shooting Planning Draft

After I decided to change my song choice ,  I redone my shooting plan. I have made a plan on the days I am are free and times that I will be available for shooting.  I will be speaking with my artist to double check that she will be available on these days and times. In addition, I have also added dates for re- shooting so that I tell my artist to check if she will be free on those days for shooting. Lastly I have also noted down the equipment that I will be using, so I can book any equipment that I will need to use when filming. 

Song Lyrics

"Me, Myself & I"

All the ladies if you feel me, help me sing it out...

I can't believe I believed
Everything we had would last
So young and naive for me to think
She was from your past
Silly of me to dream of 
One day having your kids
Love is so blind 
It feels right when it's wrong

I can't believe I fell for your schemes
I'm smarter than that
So young and naive to believe that with me
You're a changed man
Foolish of me to compete
When you cheat with loose women
It took me some time but now I moved on

Cuz I realized I got 
Me myself and I
That's all I got in the end
That's what I found out 
And it ain't no need to cry
I took a vow that from now on
I'm gonna be my own best friend

Me myself and I
That's all I got in the end
That's what I found out 
And it ain't no need to cry
I took a vow that from now on
I'm gonna be my own best friend

So controlling, you said that you love me 
But you don't
Your family told me one day
I would see it on my own
Next thing I know I'm dealing
With your three kids in my home
Love is so blind
It feels right when it's wrong

Now that it's over
Stop calling me
Come pick up your clothes
Ain't no need to front like you're still with me
All your homies know
Even your very best friend 
Tried to warn me on the low
It took me some time 
But now I am strong

Because I realized I got 
Me myself and I
That's all I got in the end
That's what I found out 
And it ain't no need to cry
I took a vow that from now on
I'm gonna be my own best friend

Me myself and I
That's all I got in the end
That's what I found out 
And it ain't no need to cry
I took a vow that from now on
I'm gonna be my own best friend

Me myself and I
I know that I will never disappoint myself
I must have cried a thousand times
All the ladies if you feel me
Help me sing it now
I can't regret all the times spent with you
Ya, you hurt me
But I learned a lot along the way
After all the rain
You'll see the sun come out again
I know that I will never disappoint myself

[Repeat to end]

Song Change

After the shoot yesterday I spoke with my artist about the shoot yesterday. She was not happy with her performance she knew that she could do better . After a long conversation we decided that it would be better to change the song choice. So we both decide to go with my 3rd song choice which is Beyonce - Me Myself and I. I decided to go with the song choice as I knew my artists can perform better and also the narrative is much clear and simple to understand. 

Song Lyrics

Here are the song lyrics of my chosen song, I have annotated the lyrics for the music video. I have divided each verse and chorus for individual scenes and I have written what shots will be needed, costume and any props. 

1st Shoot

Today was must first day of shooting . The shoot was for the close ups and mid shots of the artist. The shoot took place in my media classroom after school, were I set up a white back drop with lightting , a tripod and my camera. I was in charge of filming and the playing of the music. I really love the set up of the the video as the clips looked very professional. There were several re-shoots so that I could capture many angles and the performance of the artist . I was very please with the artists performance as is was relating to Andrew Goodwins theory of facial expressions and the visuals relating with lyrics . However, she was struggling to keep up with character which was an issue that I was very concerned with. 

Shooting Location

As I have changed my song choice I had to change my shooting location. I have decide that I will filming my music video in Welling School ( my media classroom )  and My House .  The reason I have chose to film at school is because it will be easier as my school has all the filming equipment , which means that I will not need to carry equipment to and fro. Another reason I have chosen Welling School because there is more space to film my studio shots. My second filming location will be my house , as there are some scenes that will need to be filmed in an house. 

Audience Profile

Animatic

Animatic from Esther Sole on Vimeo.

Planning my Pitch

Today I began to construct my pitch , that I will be presenting to my class after the half term . The pitch will include an artist brief, mood board, animatic, synopsis of the video ( narrative, performance , location shots and costume).